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The one concept that helps me write, produce, mix & master better
Over the years, I’ve worked with artists at all kinds of stages, some come in with a finished demo, others with just a melody or a lyric. And through all that, there’s one concept I keep coming back to. Something that’s helped me write, produce, mix, and even master music to a much higher standard. That concept is: story. Not in a cheesy or overly literal way, but in the sense of finding what the song is really about, and letting that guide the whole process. I break down the finer points and how you can do the same in this video.
How to get more listeners without feeling pushy
If you're an independent artist or home producer struggling to promote your music, this video breaks down a more human, effective approach. Instead of relying on hype, learn how to build real connections with listeners using tools you already have — like social media, local gigs, and your own network. Whether you're releasing your first single or growing your audience, this is practical, DIY music marketing advice you can put to work straight away.
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